Old Navy Signs with The Martin Agency
After seven years with Chandelier Creative, Old Navy is switching up its roster, reports AdAge, which added that the Gap Inc.-owned brand has brought on The Martin Agency, which is based in Richmond, as creative agency partner. The AdAge post added that the decision “follows a creative review that kicked off in November. Chandelier participated in the review, according to a person close to the business. A representative from the agency did not return a request for comment. It is unclear what other agencies participated.
“Old Navy and Interpublic Group Cos.-owned Martin declined to comment on the creative direction or any further details of the partnership.
“Old Navy spends approximately $141 million on measured media in the U.S., according to research firm Comvergence.”
According to Virginia Business, The Martin Agency, which named former MullenLowe chief strategy officer Elizabeth Paul its new chief strategy officer last week, has recently won accounts for CarMax, Twisted Tea, Buffalo Wild Wings, UPS and DoorDash.
