Old Navy Signs with The Martin Agency
“Old Navy and Interpublic Group Cos.-owned Martin declined to comment on the creative direction or any further details of the partnership.
“Old Navy spends approximately $141 million on measured media in the U.S., according to research firm Comvergence.”
According to Virginia Business, The Martin Agency, which named former MullenLowe chief strategy officer Elizabeth Paul its new chief strategy officer last week, has recently won accounts for CarMax, Twisted Tea, Buffalo Wild Wings, UPS and DoorDash.
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