Local TV market Olympic programming, including WRC-TV in Washington, DC, posted sharp gains — with hometown Olympic athletes grabbing even better results for their respective TV stations, reports MediaPost.
The MediaPost post also stated:
“For the entire Olympics, overall prime-time household viewing grew 356% over regular-season July prime-time programming for those stations with home market Olympics athletes. Non-home athlete Olympic stations rose 315%, looking at all metered markets.
“Katz Media Group’s many major TV stations witnessed even higher spikes in viewing on specific days when those athletes competed.
“Tampa, for the NBC affiliate (WFLA), was up an average 747% for the August event over its July 2016 regular season prime time, in which its home market athletes had events in prime time. Providence (WJAR) had a 743% gain; Washington, DC (WRC), 596%; San Francisco (KNTV), 571%; and Minneapolis (KARE), 538%.”