Omnicom created a Public Relations Group made up of 10 primary PR agency brands — including FleishmanHillard, Ketchum and Porter Novelli— and covering more than 6,000 employees, reports the Holmes Report.
The Holmes Report also stated, in part:
“All of these Omnicom PR CEOs will now report to Porter Novelli CEO Karen Van Bergen, shown above. The firms will continue to operate as independent brands and businesses within Omnicom Public Relations Group, which will be part of Omnicom’s DAS Group. Van Bergen will report into Dale Adams, chairman and CEO of DAS.
“According to a source familiar with the move, the new group will focus on talent, integrated teams, technology and business growth, while also helping to realize efficiencies.”