Omnicom Group to acquire Interpublic Group and create combined company worth more than $30 billion

Omnicom and The Interpublic Group of Companies, Inc., reached an agreement where Omnicom will acquire Interpublic in a stock-for-stock transaction. According to a release, the combined company “will bring together the industry’s deepest bench of marketing talent, and the broadest and most innovative services and products, driven by the most advanced sales and marketing platform. Together, the companies will expand their capacity to create comprehensive full-funnel solutions that deliver better outcomes for the world’s most sophisticated clients.”

The new Omnicom will have over 100,000 practitioners and the deal is expected to generate annual cost synergies of $750 million. The combined company will be worth more than $30 billion.

Omnicom will now have area agencies including FleishmanHillard, Ketchum, Powell Tate and Weber Shandwick; plus The Martin Agency in Richmond.

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