As the coronavirus outbreak continues to alter the world as we know it, Richmond area ad agencies are rolling out new work that’s playing a part in the response, while also adjusting how they reflect a societal landscape that is changing by the day, reports Richmond BizSense.

The report stated that The Martin Agency launched a campaign for client DoorDash promoting the food-delivery company “as playing an integral role in connecting customers with restaurants whose dining rooms have closed.

“Called “Open for Delivery,” the campaign features a TV ad encouraging diners to give their favorite restaurants business by ordering deliveries through its platform.

“Martin CEO Kristen Cavallo described the campaign as one example of how brands are responding to the crisis through marketing, getting their messaging out while also involving themselves directly or providing a service to audiences stuck at home while practicing social distancing.”

More here.

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