What Easter candy tells us about consumer behavior right now
As many celebrate Easter, I’ve been looking at new data from Truescope and it’s a reminder that even something as simple as candy can…
AI, trust, and the media event
On Monday, April 13 from 6:00 to 7:30 p.m., members of the media and communications professionals will convene at The New School in…
Yes& CEO Zihla Salinas Arbit named a Top Woman in Marketing
Chief Marketer announced its 2026 Top Women in Marketing honorees—an accomplished group of leaders driving innovation, growth and transformation across the marketing industry. Alexandria VA-…
Capitol Communicators: Profile of Ben Finzel, President, RENEWPR, Washington, DC
Capitol Communicators is a profile series spotlighting the people shaping the present and future of advertising, digital, marketing and public relations in the Mid-Atlantic. This…
Washington Nationals expand TV coverage across Mid-Atlantic
Through partnerships with WTTG Fox 5 and Gray Media, 10 regular-season games will be simulcast live on free, over-the-air television in D.C.…
Former WBAL talk show hosts launch “Free Range Politics” podcast
Veteran Baltimore broadcasters Yuripzy Morgan and Torrey Snow announced that the political commentators have launched a weekly podcast, “Free Range Politics.” According to an announcement, the…
PLAY BALL!!!
Two veteran D.C. communicators got together to celebrate the beginning of the baseball season. (Left to right), Cary Hatch, who, for years, ran D.C.…
Customer Lifetime Value (CLTV): Why We Value Retention Ahead of Acquisition in 2026
The rising cost of customer acquisition is one of the most pressing challenges facing multi-unit retailers today. Paid media prices are increasing, competition is fierce,…
Fox News Media says it reached record-setting YouTube video views in first quarter of 2026
Fox News Media says it reached a record-setting 1.5 billion YouTube video views in the first quarter of 2026, marking its sixth consecutive quarter…
Gerry Sandusky, WBAL-TV 11 Sports Director and Voice of Baltimore Ravens, retires after 42-year broadcasting career
Gerry Sandusky, longtime sports director at WBAL-TV 11 and Voice of the Baltimore Ravens, announced his retirement after a distinguished broadcasting career spanning nearly 42…
Wikipedia bans most AI-Generated content; move may create immediate hurdles for advertisers and marketers
Wikipedia has remained one of the main sources of information in AI and traditional search queries, but updates to its editing policy for the English version…
Allegra Marketing Print Mail Baltimore acquires Image360 Baltimore Downtown
Allegra Marketing Print Mail in Baltimore acquired Image360 Baltimore Downtown, a visual communications provider. The acquisition integrates custom signage and visual communications with print and marketing…
Reputation, trust and the women doing the work behind the scenes
By Fay Shapiro As part of a recent CommPRO and CommunicationsMatch™ virtual town hall, communications professionals came together for a candid, working discussion on reputation management.…
Washington Post’s average daily print circulation drops 21.2%, states new report
The combined average daily print circulation at 25 of the largest audited newspapers in the US fell by 12.5% in the six months to the…
Washington Post launching video content partnerships with independent creators
The Washington Post is launching “the first of many video content partnerships with independent creators to reach new audiences with the same high-quality, trusted information…
