The past year has taken “planning for the unexpected” to a whole new level as the pandemic, protests and politics continue to bring unimaginable challenges to the world, the economy and the communications profession. This will be the focus of the Public Relations Society of America Maryland Chapter’s (PRSA MD) 43rd annual conference “Navigating the Next Normal,” a digital event taking place Sept. 24-25, 2020.
Highlights include keynote addresses from former CNN correspondent and crisis communications leader Kathleen Koch and Jardena London, an agile transformation consultant and founder of Souls@Work. Sessions will also explore:
- Social media marketing in a post Covid-19 world;
- How to respond to and address issues raised by protests;
- How organizations can effectively discuss diversity, equity and inclusion;
- The latest techniques to reach and engage audiences;
- Corporate social responsibility and “corporate personhood;” and,
- How to remain inspired and maintain your stamina.
“Navigating the Next Normal” is scheduled for 8:30 a.m. to 12:30 p.m. Sept. 24, and 1 to 5 p.m. Sept. 25. More details on featured speakers as well as the full conference lineup will be announced soon. The fee is $50 for PRSA members and $60 for non-members. Registration information and additional details can be found at https://prsamd.org/event/prsa-maryland-virtual-conference-navigating-the-next-normal/.
Koch spent most of her career as a journalist, starting as a reporter on the Mississippi Gulf Coast and ending as a Peabody Award-winning network television White House correspondent. She left the news business in 2009 and wrote Rising from Katrina, the prize-winning bestseller about the recovery of her Bay St. Louis, Miss. hometown from Hurricane Katrina. Koch led a nationwide letter-writing campaign to encourage the survivors of the 2011 earthquake and tsunami in Japan before turning her attention to aiding in disasters at home by creating LeadersLink.
Jardena London’s life mission is to help organizations become healthy, productive and fun. She is the founder of Souls@Work, a movement to create workplaces that give us energy and nourish our souls. As an agile transformation consultant, she works with leadership teams on Enterprise Business Agility. Her most recent successes have been transforming large legacy organizations into modern workplaces with breakout results. She has also served as co-founder and CEO of Rosetta Technology Group since 1997. Check out her blogtoon on workplaces that thrive at www.rosettatg.com/blogtoon.
Conference sponsors include Chesapeake Employees Insurance and Devaney & Associates (graphic design), with additional sponsorship opportunities still available. Approximately 125 communications professionals are expected to attend.
Established in 1961, the Maryland Chapter of the Public Relations Society of America (PRSA Maryland) helps public relations and communications professionals stay connected professionally and personally. As part of the nation’s largest and foremost organization of communication professionals, PRSA Maryland offers networking, training, resources and support to assist members in practicing public relations at the speed of communication. For more information, visit www.prsamd.org.