Papa Johns named Richmond-based The Martin Agency as its national creative agency of record and Carat U.S. as its national media agency of record. According to Marketing Dive, both will begin their work with the pizza chain in January. Carat is a global branding and integrated marketing agency with offices in Atlanta, Chicago, Detroit, Los Angeles, New York and several countries.
The appointments follow a review process launched in August. Both The Martin Agency and Carat pitched Papa Johns on insight-driven strategies that could help the brand drive relevance and appeal, improve audience targeting, boost loyalty and create cultural buzz, according to a release.
“In Martin and Carat US, we discovered partners who fully embrace our ambition to be the best global pizza company,” said Papa Johns CMO Mark Shambura in a statement. “They each leverage cutting-edge technology to deliver actionable insights, share our value of ‘It’s pizza — it has to be FUN’ and, notably, prioritize diversity, equity and inclusion.”
IMAGE: Papa Johns