Even though TV watching has been up in 2020, when it comes to pay-TV subscriptions the numbers are historic in the wrong kind of way, reports TV Technology, which added that cable, satellite and telecom TV providers are on pace to lose the most subscribers ever in a single year in 2020.

By the end of the year, reports TV Technology, eMarketer estimates “that 31.2 million U.S. households will have cut the cable cord in aggregate. In addition, 6.6 million households are expected to cancel their pay-TV subscriptions. Projecting down the road, eMarketer estimates that a third of U.S. households will have cut the pay-TV cord by 2024.

“This brings the total number of U.S. households with cable, satellite or telecom TV packages down to 77.6 million, down 7.5% year-over-year, the biggest drop ever, per eMarketer.”

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