PCI, a rapidly growing integrated marketing agency located in Old Town Alexandria, has added multiple staff members to fill strategic positions. The additions position PCI, a Capitol Communicator sponsor, to offer end-to-end digital capabilities to its corporate, nonprofit, and government clients.
“Our goal is to double in size in the next three years,” said President & CEO Robert W. Sprague. “Our new staff members were specially recruited to fill roles that meet our business objectives, respond to client needs, and complement our already impressive strategic and creative team. I am very excited for what 2017 has in store for us.”
Mark Pedersen, Director of Marketing Strategy
Mark has more than 12 years of agency experience in B2B and B2C marketing and is an expert in developing and implementing fully integrated, cross-channel marketing communications for internal and external audiences. He specializes in content and message development, creative concepting, website planning and architecture (UX/UI), brand strategy and identity. Before joining PCI, Mark was a director at Goris Communications, where clients praised him for his attention to detail and stellar service. Mark graduated from George Mason University, with a BA in Communications and PR.
Pamela Long, Senior Account Executive
Pam has more than two decades of experience in integrated marketing, visual communications and strategic account management, Pamela is a versatile, creative leader who drives results. Before PCI, Pamela’s extensive client portfolio spanned the government, enterprise and nonprofit sectors and included the U.S. Office of Personnel Management (OPM), U.S. Department of the Interior-Acquisition Services Directorate (AQD), DoD-Military Health System (MHS), Deloitte, ExxonMobil, USSS, the SkillSource Group, U.S. House of Representatives, VA Office of Economic Opportunity, SAIC, White Oak Technologies, Insight, Fairfax County Government and more.
Heidi Phelps, Content Manager
Heidi is motivated by a deep love of art and language. A writer, artist and former French teacher with a Master of Arts in French literature, Heidi began her career in the arts and culture department of the French Ministry of Foreign Affairs, where she promoted French musicians, artists and authors in the U.S. and wrote speeches and editorials for the French Cultural Attaché. From there, Heidi moved on to a government relations and communications position at the Association of American Publishers and then into the world of EdTech, where she worked as an Education Client Manager at Rosetta Stone. For PCI, she will channel her energy into our blog, web and social media content.
Amy Ballard, Account Executive
A natural leader and strategic marketer, Amy is hyper-organized, reliable and pragmatic. She operates with a sincere desire to understand her clients’ business goals and continually identifies opportunities to enhance their current marketing efforts. Amy takes personal satisfaction in developing and executing digital marketing campaigns, optimizing digital presence and driving results through thoughtful, informed marketing strategy. With a contagiously positive attitude and relentless determination to perform, Amy provides a superior and seamless experience for her clients.
Full staff bios may be found at http://www.pcicom.com/about/ .