PCI, an Alexandria, Va – based integrated marketing + creative production agency, launched a national multimedia campaign with the National Biodiesel Board (NBB) to help educate and raise awareness on the benefits of biodiesel through the Advanced Biofuel Acceleration Project (ABA). PCI produced television and radio spots along with print and digital advertisements to demonstrate how biodiesel impacts people’s lives throughout America. The messages will be broadcast and placed in a wide variety of national and regional media over the next twelve months.
Biodiesel is a renewable, clean-burning alternative fuel that is reducing U.S. dependence on imported oil, creating jobs, and improving the environment. The first and only EPA-designated Advanced Biofuel to be produced on a commercial scale across the country, it is produced from a growing mix of domestic, renewable resources such as plant oils, animal fats, used cooking oil, and new sources like algae.
“PCI has produced award-winning and impactful campaigns for us year after year. They have grown an understanding of our product and have mastered the art of telling a story that will connect with our audience,” said Jessica Robinson, director of communications of the National Biodiesel Board. “Biodiesel is the best, fastest, and most active way of reducing carbon emissions from America’s heavy-duty vehicles, and we look forward to working with PCI to help people recognize the environmental, political, and economic benefit of diversifying our energy supply.”
“While biodiesel is not a new energy source, many people are still largely unaware of its benefits,” said Robert W. Sprague, president & CEO of PCI, a Capitol Communicator sponsor. “My team is excited to once again working with the NBB to tell true stories of Americans who use biodiesel in their communities in order to raise grassroots awareness of its use.”
According to a release, PCI’s partnership with the National Biodiesel Board began in 2007. The inaugural awareness campaign followed in 2011 with a production in Dallas. These multi-million-dollar campaigns have moved the dial on awareness and acceptance of biodiesel throughout the country over the past five years, and will continue to demonstrate that biodiesel is not only a part of a diverse energy future but is, in fact, here, now, and in growing use. For more information, visit http://www.