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PCI Ventures Into VR

by | Oct 20, 2016


PCI, a rapidly growing integrated marketing agency, has ventured into the world of virtual reality (VR), teaming up with production house Clean Cuts & Cerebral Lounge to offer viewers a chance to experience PCI’s new offices in Old Town Alexandria, Va, virtually, as you will see above.

The video, narrated by PCI’s Director of Corporate Visibility Frances Reimers, guides viewers through the entire PCI experience, department by department, highlighting the agency’s capabilities and culture.

“We’re always looking for new ways to move audiences to action,” said President & CEO Robert W. Sprague. “We were looking for an application to try this new technology, and we thought it was perfect to give our clients and friends a tour of our new offices.”

Using a mobile device such as a smartphone or tablet, users can put themselves in the center of the action by moving their screen in 360 degrees (left, right, up, or down). Laptop and desktop users simply use a mouse to click and drag around the video. Adding an inexpensive VR viewer such as Google Cardboard or Gear VR head-mounted display gives users an even more immersive VR experience.

“More and more of our clients are expressing interest in virtual reality and 360 degree video — so we decided to be our own guinea pig,” said Mike Kim, Director of Production at PCI and the Creative Director of the video. “The result is a piece that is entertaining, full of personality, and demonstrates real possibilities to our clients.”

The VR video may be viewed via YouTube app for Android and iOS devices. Download the app and then click here to view the video. To watch 360° videos on a desktop computer, you’ll need the latest version of Chrome, Opera, Firefox or Internet Explorer. For the most immersive experience, you can watch 360° videos with Google Cardboard.

PCI is a Capitol Communicator sponsor.

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Capitol Communicator

Capitol Communicator is a unique online and offline resource for Mid-Atlantic advertising, marketing, public relations, digital and media communications professionals. The e-magazine, e-newsletters and events bring together communications professionals, fostering community and providing important information; news; trends; education; and opportunities for networking, career enhancement, business exchange and showcasing great work. Get more information by clicking on Capitol Communicator above.


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