People in the spotlight in D.C.: Heather Adamson, Paul Schneider and Mike Fulton

Acentra Health, McLean, VA,  announced that Heather Adamson, above, has joined the company as Senior Vice President of Marketing. In this role, Adamson will oversee the development and implementation of the company’s marketing strategy, creating data-driven frameworks to support the company’s brand, content, digital, and product marketing programs. Most recently, Adamson led branding, communications, and marketing for Integra Connect, a leader in value-based, precision medicine solutions for specialty care. Adamson also held Editor-in-Chief roles for IBM’s Data & AI division and IBM Watson Health, overseeing demand-generation campaigns, content and digital marketing, thought leadership, and executive visibility efforts. Adamson also spent 10 years at leading communications and marketing agencies, driving market growth for large healthcare and pharmaceutical brands through creative campaigns, public relations programs, scientific communications, and digital strategies.

Arlington-based Higher Logic, a developer of online communities and communication tools, named Paul Schneider as the executive vice president of Higher Logic Vanilla, the company’s community platform for B2B and B2C companies. Schneider was the co-founder and CEO of Socious, which Higher Logic acquired in 2017, and has since been Higher Logic’s vice president of sales.

For their loyalty and service to West Virginia University, six Mountaineers were inducted into the Order of Vandalia, including Mike Fulton, a University alumnus, who manages the Washington office for Asher Agency, a full-service public relations, marketing and advertising agency. He is an active member of the WVU Alumni Association, including past service for a six-year term on the Association’s national board of directors.