People are leaving the advertising industry in droves, and it’s challenging ad agencies trying to rebound from a crushing pandemic, reports Business Insider.
Brian Dolan, founder and CEO of remote staffing company WorkReduce, said some agencies have hundreds of open positions that they’re struggling to fill because many ad professionals are leaving the industry. He called it a “watershed moment” for the industry.
Business Insider reports that “Sasha Martens, founder and CEO of executive recruiting firm Sasha the Mensch, said he’s seeing agencies struggling to fill even junior-level roles because “work is just not as important as it has been in the past for people.” He said agencies have launched hiring sprees over the past 90 days but predicted it would be a long time before they reach pre-pandemic staffing levels.
“Burnout from agency work and the desire to work remotely are among the drivers. A survey of 423 marketers and agency employees by freelance platform We Are Rosie found that 63% plan to change jobs or careers this year, 40% demand flexible hours, and every respondent said they wouldn’t consider a job that doesn’t offer the option of remote work.
“Many agencies are expecting employees to return to the office at least a few days a week. But Dolan said a recent WorkReduce study found only 16% of senior ad execs want to return to the office. He said some execs have told him they’d look for a new job if required to return.”
More here.
(Of note, employment in advertising, public relations and related services rose by 3,500 jobs in February 2021, “a positive sign for agencies following a sharp drop in January,” AdAge reported in February.)
0 Comments
Trackbacks/Pingbacks