People makings news: Cummins, Schrott, Montoya, Geibler, Love, Adkins, Shirck and Kelly

Jennifer Cummins (pictured) has been named the associate director of marketing and communications for the Virginia Alliance for Semiconductor Technology (VAST). Cummins is an experienced storyteller with a track record of transforming complex topics into compelling narratives across multiple industries. Cummins will serve as the narrative architect for VAST, translating groundbreaking technological advancements into stories that resonate across audiences. Her role extends far beyond traditional marketing; she will be responsible for crafting strategic communication that connects VAST’s innovative work with students, industry professionals, academic partners, and the broader community, ensuring that VAST’s message reaches and inspires the next generation of semiconductor professionals.

Debbie Bates- Schrott obtained a new certification: Inbound from HubSpot Academy.

Carol Montoya‘s company, Potomac Management Resources, was ranked as the #2 largest meeting & event planner in the Greater Washington area by the Washington Business Journal.

Bill Geibler is starting a new position as Marketing Director at Archdiocese of Baltimore.

Lee Love is starting a new position as Founder at Ham Radio Gizmos.

Diana Adkins has joined The Executive Leadership Council (ELC) as Director of Marketing.

Sarah Shirck, Yes& SVP of Organizational Growth and Development, was named one of The Top Women Leaders of DC for 2025 by Women We Admire.

Nicole Kelly is starting a new position as Co-Founder and Chief Marketing Officer at Arrka Capital..