Peter Shankman will be joining BluShark Digital, a D.C.-based digital marketing agency, as a futurist. According to a release, Shankman is a renowned expert and keynote speaker in marketing, brand building, social media and customer service.
In his role with BluShark Digital, Shankman, states the release, “will help the agency devise creative and cutting-edge solutions in order to deliver maximum visibility for its law firm clients. As the digital landscape is constantly changing, he will help BluShark evolve with those trends to become a top-of-mind leader in the industry.” Shankman also will work with Price Benowitz, a personal injury law firm, where he will serve as a futurist to ensure the law firm adapts and progresses well before its competitors.”
The goal of a futurist is to predict not where a company or industry will be in the next week but in the next quarter-century, says the release, and as such, “Shankman will examine where our clients are today, and help determine their course to stay ahead of their competition. Mr. Shankman will dive into the research trends, particularly in technology, and share observations, conclusions, and predictions with both teams.”
Shankman has been a leader in the marketing community for more than two decades and is known for founding Help a Reporter Out (HARO) in 2008. Over the years the service has provided thousands of reporters with millions of sources across the world. HARO was acquired by Vocus (now Cision) in 2010. In addition to the founding of HARO, Shankman is the host of the Faster Than Normal Neurodiversity podcast, and is a best-selling author of five books on marketing, customer experience, and productivity, says the release