Maryland is about to see a new media outlet targeting the Baltimore region’s Jewish community with JMoreLiving.com.

According to a release, Dr. Scott Rifkin is bucking the trend of today’s shrinking media market with the launch of Maryland Jewish Media. Beginning the week of September 18, the new company will publish JMore in the form of a new digital platform as well as a glossy monthly print magazine targeted to Greater Baltimore’s and Howard County’s vibrant and thriving Jewish community of more than 120,000.

Publisher/CEO Dr. Rifkin, owner of Mid-Atlantic Health Care, Maryland’s largest chain of skilled nursing facilities, has assembled a team of media industry veterans to run the new venture. John Coulson, a former CBS advertising executive and current managing partner/VP Sales and Marketing at PressBox, has been tapped as managing partner; Alan Feiler, an award-winning editor and content producer, as editor-­in-­chief; Jonathan Oleisky, president of independent school marketing firm Kalix Communications, as a management and editorial consultant; and Lauren Esakoff, a former VP/associate publisher at Mid-Atlantic Media, as VP of sales. The company will employ nine full-time staff as well as a team of 20 freelance writers and reporters.

JMore’s offerings will be available across all digital platforms, including a website at jmoreliving.com, a weekly email newsletter and social media platforms. Its monthly print magazine also will be available at hundreds of distribution points throughout the Baltimore region and Howard County, including grocery stores, restaurants and Jewish Community Centers.

“Our goal is to tell the story of Greater Baltimore’s Jewish community in a comprehensive, informed and engaging way,” said Dr. Rifkin. “The Jewish community is growing throughout the region, and Jewish millennials tell us that they’re proud of their heritage but they feel underserved. Our readers will see themselves and their friends, family, business associates and neighbors reflected in our content, and they can easily keep up with what’s happening in their communities.”

Oleisky added, “Scott has tasked us with making JMore something special for this market. As veterans of digital and traditional media, our dynamic team is ideally situated to make this a viable venture. We also plan to create a number of unique events, and to develop video and podcasts in the future. We truly will be the go-to resource for the Jewish community.” JMore is launching at a time when media companies need to adapt quickly to the times to survive. JMore’s combination of digital platforms with publications and social media are designed to grow and thrive.

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