Planit Taps Under Armour’s Jed Jecelin as Executive Creative Director

Baltimore’s Planit announced that Jed Jecelin has joined the firm as executive creative director. In his new role, Jecelin will oversee and manage the agency’s entire creative process, from defining the creative structure to directing the development of big ideas and campaign strategies and leading creative client discussions.

“We’re thrilled to welcome Jed to our team as executive creative director,” said Ed Callahan, co-founder and creative strategist at Planit. “Planit continues to grow and evolve quickly and I’m confident he will enable our already strong creative team to deliver the outstanding creative excellence that reaches the hearts and minds of consumers and most importantly, lead change and make a difference for our clients. Additionally, as a passionate, strategic brand-builder who values empathy and a big sense of humor, Jed is a perfect cultural fit.”

With more than 20 years of creative and marketing leadership experience, Jecelin spent the last 14 years as a creative lead at Under Armour where he oversaw the brand’s revenue-driving categories including Running, Training, Women’s and Team Sports, as well as developing the positioning around new innovations from the ground up. He managed the in-house creative team as well as global teams and agency partners in the development of fully-integrated global brand campaigns, product launches, social activations, in-store/ecommerce installations, and pro athlete collaborations.

“Joining the awesome, talented team at Planit is an exciting step in my creative journey,” said Jecelin. “The last two decades have been truly humbling and rewarding—working with world-class athletes, renowned directors, and some of the world’s best creatives and agencies to bring ideas to life. I’m looking forward to leveraging those experiences to energize and inspire the great team—the great people—here at Planit.”