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Home » Politico Remakes Playbook for Social Media Landscape, States Digiday

Politico Remakes Playbook for Social Media Landscape, States Digiday

by | Jul 11, 2016

Politico is losing “star contributor” Mike Allen at the most inopportune of times, states Digiday, which added that for nearly 10 years, “Allen has pumped out Playbook, Politico’s lucrative newsletter that provides a daily dose of scoops and personality bits to more than 100,000 political insiders. Now, right in the middle of the presidential campaign, he’s leaving with Politico CEO Jim VandeHei and other executives to start a new political publication.

“But along with naming Allen’s successors, Politico is using the transition to recharge the newsletter, which has been largely unchanged since its launch. That means a bigger social push and down the road, a dedicated presence on Politico.com, called Playbook Plus.

““Because the news cycle is no longer as simple as it was when Playbook launched, we wanted to have a place to share tidbits and nuggets at any time,” said Politico digital editor Blake Hounshell, who will be overseeing Playbook’s editorial direction.

“Starting July 11, the newsletter will be written by Politico reporters Jake Sherman and Anna Palmer, with help from Daniel Lippman, who had been assisting Allen. That edition will boast color photos and graphics for the first time and the ability for readers to share individual sections of the newsletter to social media.”

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Capitol Communicator

Capitol Communicator is a unique online and offline resource for Mid-Atlantic advertising, marketing, public relations, digital and media communications professionals. The e-magazine, e-newsletters and events bring together communications professionals, fostering community and providing important information; news; trends; education; and opportunities for networking, career enhancement, business exchange and showcasing great work. Visit www.capitolcommunicator.com to learn more.

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