The Ad Council and COVID Collaborative have tapped Pope Francis for a PSA designed to increase confidence in COVID-19 vaccines, specifically in Hispanic communities disproportionately affected by the virus across the Americas, reports MediaPost.  Six cardinals and archbishops from North, Central and South America also appear in the PSA.

“To the world’s billion-plus Catholics, the Pope is one of the most trusted messengers and holds unparalleled influence,” noted Lisa Sherman, president-CEO of the Ad Council. “We are extremely grateful to him and the cardinals and archbishops for lending their voices and platforms to help people across the globe feel more confident in the vaccines.”

“Getting the vaccines that are authorized by the respective authorities is an act of love,’ Pope Francis says in the PSA. “I pray to God that each one of us can make his or her own small gesture of love, no matter how small, love is always grand.”

The PSA, in 60-second and three-minute versions and three languages — English, Spanish and Portuguese — is being touted as the Ad Council’s first globally distributed campaign, although the focus is largely in this hemisphere.

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