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Home » Potomac Tech Wire transitions to reader-supported newsletter

Capitol Communicator reports that Potomac Tech Wire transitions to reader-supported newsletter.

Potomac Tech Wire transitions to reader-supported newsletter

by | May 17, 2023

Potomac Tech Wire, the long-running email newsletter covering technology and finance news in the Washington, D.C. region, is shifting to a reader-supported model – a movement away from the advertising model it has followed for over 23 years.

The publication, with over 12,000 free subscribers, said the subscription-based model will allow it to grow and avoid the ups-and-downs of technology advertising cycles.

Along with the announcement, the publication launched a new website at: www.potomactechwire.com

“The transition away from an advertising model will allow us to have a more sustainable and predictable revenue base,” said Paul Sherman, publisher of Potomac Tech Wire. “There has been a proliferation of reader supported publications in recent years, and we feel our loyal readers will follow us on this journey.”

The publication provides a roundup of local deals, venture capital rounds and tech news. It has long been considered a “must-read” publication for the technology and venture sector.

The subscription price will be $79 per year for full access, or $9 per month. The subscription will provide full access to Potomac Tech Wire content, in addition to various subscriber-only online reports and perks.

The service is running on the growing Substack platform that has attracted tens of thousands of writers and journalists over the last year.

Potomac Tech Wire is a co-producer of the annual Mid-Atlantic MarCom Summit.

About the Author

Capitol Communicator

Capitol Communicator is a unique online and offline resource for Mid-Atlantic advertising, marketing, public relations, digital and media communications professionals. The e-magazine, e-newsletters and events bring together communications professionals, fostering community and providing important information; news; trends; education; and opportunities for networking, career enhancement, business exchange and showcasing great work. Visit www.capitolcommunicator.com to learn more.

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