PR
Powell Tate releases 2025 report Leading at the Intersections
Powell Tate, part of the Weber Shandwick collective, has released the 2025 edition of Leading at the Intersections. The report, in part, states that the past year “cemented the shift from traditional media to a fragmented, influencer-driven ecosystem — where individuals curate their own trusted sources. Corporate America must adapt to engage audiences through unconventional and hyper-targeted channels. Companies need to focus on building genuine relationships with their audiences by sharing stories that are relatable, unfiltered, and emotionally resonant.”
The report also examines trends across policy, technology and culture, and includes perspectives on topics such as:
- What to anticipate regarding priorities of the new U.S. administration
- What a “post-truth” era means for brand advocacy
- Where lies the winning media strategy – with traditional media or content creators
- What an AI-infused future means for creativity and stakeholder engagement
The report is available here:
