Home » PR executive Peter McCandless, 87, struck, killed while crossing Reston Parkway

Capitol Communicator reports that Peter McCandless, long-time public relations executive, died at 87.

PR executive Peter McCandless, 87, struck, killed while crossing Reston Parkway

by | Dec 30, 2023

A Mercedes SUV struck and killed 87-year-old Peter McCandless as he crossed Reston Parkway the morning of Dec. 26 during his daily walk, according to Reston police.

McCandless was crossing Reston Parkway at Market Street around 7 a.m. when he was hit, police said. He was in the crosswalk but did not have the walk signal.

McCandless was taken to a nearby hospital where he was pronounced dead. The Mercedes driver and passengers remained at the scene, police said. Police are investigating whether speed played a role.

A well-known figure in the Reston community, McCandless had a decades-long career in marketing and public relations. He founded The McCandless Company, a Reston-based PR agency, in 1984 after holding executive positions at major agencies and corporations including Gulf Oil Corporation, the principal investor in Robert E. Simon, Jr.’s planned community.

He played a major role in shaping the new town, beginning in 1964 when he worked for three years as public relations manager for Simon’s Palindrome Corporation, the original developer of the new town named after Simon’s initials, RES.

McCandless also served as senior counselor with Griffin & Company Inc. in Washington, D.C. from 2002 to 2015 and executive director of public relations with The Washington Agency, a Reston-based business-to-business advertising and public relations agency, from 1998 to 2001.

His earlier PR agency experience included opening the Tysons Corner office for Richmond-based Siddall Inc. in 1980 after serving as executive vice president with William Rolle Inc. in Washington, D.C., from 1978 to 1980.

According to a report by NBC4, family members said McCandless was committed to staying active until the day he died.

“He was trying to keep in shape, and he would walk a mile a day,” his son, Kris McCandless, told the news station.

Image via NBC4

By Jeffrey Davis of Baltimore PR firm JD/PR and Capitol Communicator regional editor 

About the Author

Jeffrey Davis

Jeffrey A. Davis, APR has more than 25 years of news media and national public relations experience and heads J. Davis Public Relations, LLC, a PR and social media consultancy. A three-time PRSA Maryland president, he serves as Maryland regional editor for the Capitol Communicator and is co-founder of Podville Media in D.C. where he co-hosted the "Practically Social" podcast. He began his career as a reporter at daily newspapers in Ohio, New Jersey and at the Capital Gazette in Annapolis.

1 Comment

  1. Sharon Harvey

    He was in the crosswalk! The SUV driver needs to be cited!


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Brand Creep

He's very Loyal



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