PR firm Gregory FCA has launched an AI press release writing tool called Write Release, reports Axios.
The Axios post add\s that the tool — which is free and runs on OpenAI — “uses select prompts to gather information and then quickly generates a draft press announcement.
“According to Greg Matusky, founder and CEO of Gregory FCA, the tool “should be considered a great start to any press release, not the final product.”
“When asked if this free product was being used to source new clients, Matusky told Axios, “While we’d be happy if this generated interest in our PR services, we’re using this as a way to highlight the development work we’ve done internally while positioning Gregory FCA as an important expert and thought leader in the rapidly changing generative AI space.”
“Gregory FCA uses a similar version called Gladwrite to help it create press releases, social media posts and outlines on behalf of its clients.”
Gregory FCA is based in Ardmore, Pennsylvania, and has an office in NYC.