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Home » PR firm tells clients to keep quiet on draft Supreme Court opinion overturning Roe v. Wade

PR firm tells clients to keep quiet on draft Supreme Court opinion overturning Roe v. Wade

PR firm tells clients to keep quiet on draft Supreme Court opinion overturning Roe v. Wade

by | May 6, 2022

Public relations firm Zeno is privately advising its high-profile corporate clients to avoid commenting on the draft Supreme Court opinion overturning Roe v. Wade, according to an internal communication obtained by D.C.-based Popular Information.

Zeno, adds Popular Information, is a multinational company with almost $120 million in annual revenue and a roster of blue-chip corporate clients including Coca-Cola, Salesforce, Hershey’s, Netflix, and Starbucks. Zeno is also a part of Edelman Holdings, the world’s largest public relations conglomerate. According to Zeno CEO Barby Siegel, the firm’s mission is to “champion the courageous to achieve something better for humankind.”

That mission, states Popular Information, is not reflected in an email sent to Zeno staff by Katie Cwayna, Zeno’s Executive Vice President for Media Strategy. Cwayna’s message includes “a template email to share with client contacts” regarding the leaked Supreme Court opinion which would end all constitutional protections for abortion rights. The template tells clients that “the media” and others “will look for corporations to take a stand and make their views known.” Zeno’s advice, however, is to keep quiet.”

 

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Capitol Communicator

Capitol Communicator is a unique online and offline resource for Mid-Atlantic advertising, marketing, public relations, digital and media communications professionals. The e-magazine, e-newsletters and events bring together communications professionals, fostering community and providing important information; news; trends; education; and opportunities for networking, career enhancement, business exchange and showcasing great work. Visit www.capitolcommunicator.com to learn more.

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