PR firms forecast economic uncertainty in new report by Davis+Gilbert
Davis+Gilbert, a full-service law firm that represents a diverse range of clients across the country and around the world, released their 2025 Public Relations Trends Report. The13th Annual Public Relations Industry Trends Report presents insights from 181 firms across various geographies and specialties, providing a comprehensive view of the industry’s current state and future direction.
According to the report, after years of steady growth, firms are now facing economic uncertainty, shifting client priorities, and increased competition. The report highlights key areas of misalignment between strategy and execution and offers actionable recommendations to close performance gaps. Firms that will thrive are those that navigate smarter talent management, establish clearer AI policies, and engage with clients more effectively, aligning their internal practices with external realities.
According to a release: As Louis Pasteur once said, “Chance favors the prepared mind.” This year’s Trends Report embodies that sentiment, offering a detailed examination of how PR firms are preparing for the future.
