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Home » PR firms rank second among the country’s most recession-proof small businesses

Capitol Communicator has a Forbes report that PR firms rank second among the country’s most recession-proof small businesses.

PR firms rank second among the country’s most recession-proof small businesses

by | Mar 20, 2023

In 2008, at the height of the Great Recession, Maurisa Potts, above, made a bold move. She quit her job as marketing director of Northern Virginia’s Crystal City Business Improvement District to launch her own marketing and PR firm, reports Forbes Advisor.

“Folks thought I was crazy,” Potts says now.

But, continues the Forbes Advisor post, “she may have actually been crazy smart. Fifteen years after exiting her full-time job in Crystal City, Potts is flourishing as founder and CEO of Spotted MP, based in New Alexandria, an unincorporated community south of Alexandria, Virginia. She and her two full-time employees operate the marketing and PR firm.

“Not only has Potts proven to be a recession-resilient entrepreneur, but she’s immersed in a small business sector that’s one of the most recession-proof in the U.S. for 2023, according to a Forbes Advisor analysis.

“The analysis, based on data from the U.S. Bureau of Labor Statistics and Google Trends, shows PR firms rank second among the country’s most recession-proof small businesses. Bookstores top the list. Following PR firms in the ranking are interior design services at No. 3, staffing agencies at No. 4 and marketing consulting services at No. 5.”

(Forbes Advisor is described as a global platform dedicated to helping consumers make the best financial choices for their individual lives.)

More here.

PHOTO: Cade Martin

About the Author

Capitol Communicator

Capitol Communicator is a unique online and offline resource for Mid-Atlantic advertising, marketing, public relations, digital and media communications professionals. The e-magazine, e-newsletters and events bring together communications professionals, fostering community and providing important information; news; trends; education; and opportunities for networking, career enhancement, business exchange and showcasing great work. Get more information by clicking on Capitol Communicator above.

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