Journalists and publications are increasingly being pitched by PR people to get mentioned in their podcasts, reports Publishers Daily

In Q3 2023, continued Publishers Daily, “there was a 53.19% increase in the number of pitches to podcasts over Q2, according to Q4 2023 Propel Media Barometer.

“Podcasts have become “a more favored avenue for getting messaging across to niche, interested audiences,” the study states.

“But the annoyance factor may be catching up: There also was an 8.5% decrease in the number of responses, for a total response rate of 15.18%.

“In contrast, journalists responded to 3.33% of received pitches in general, although they opened 48.28%.  The response rate, which can included anything from written acknowledge to interest in the story topic, marked an 11.47% increase YoY.”

More here.