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For the capacity crowd at Capitol Communicator’s PR Summit DC, Friday, June 10, it was a full day devoted to discussing the fundamental changes that will impact communicators in coming months and years.

One of the event’s highlights was an interactive luncheon presentation by Chris Graves, chairman of Ogilvy Public Relations, who discussed how specific words – and action by peers – can drive desired action and how a herd mentality alters how a person can respond to various situations.

Graves, shown above, was one of dozens of experts discussing and detailing the challenging issues communicators face – from fundamental changes in the traditional media, to the upheaval caused by social media, to convergence in communications,  to native advertising, to lessons that can be learned from the pending presidential election.

Beyond the specifics of the session, the over-arching lesson is that on-going professional education is one way to stay abreast of the fundamental changes facing communicators.

Toward that end, Capitol Communicator is announcing Mid-Atlantic Marketing Summit Baltimore, Thursday, Sept. 29, at Pier V Hotel.

Now in its fifth year, this Fall annual summit has become the “must-attend” marketing event for the Mid-Atlantic region and beyond. The summit brings together 300+ CMOs, senior marketers, agency professionals and technology executives from throughout the Mid-Atlantic. The full-day event features dozens of case studies, keynotes, presentations and networking breaks on the most important issues facing marketers in 2016-2017.

 

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