Home » PR Summit DC, July 19, Focuses on Fundamental Challenges Facing Communicators

PR Summit DC, July 19, Focuses on Fundamental Challenges Facing Communicators

by | Jul 11, 2018

Capitol Communicator’s full-day PR Summit DC, set for July 19 at the National Press Club, will offer an in-depth mix of sessions with more than 40 speakers detailing many of the critical issues facing communicators today and in the coming months and year.

The opening session will discuss what it takes to break down silos and improve risk intelligence so you can successfully embrace the speed, transparency and trust necessary to survive – and thrive – in today’s climate of constant conflict and crisis.

It will be followed by sessions featuring a discussion of newsroom policies and opportunities available to communicate your organization’s perspective; and, understanding the latest tech hybrid options can help you work more efficiently and profitably. This session will discuss big trends in small data, machine learning versus AI; and if traditional methods for measuring objectives are still working.

Following a networking break, the Summit will have a session that will provide valuable insights every communicator should know when it comes to false information online, including how national and global nonprofits are fighting back; and a session with communications leaders from local corporations in a conversation led by Powell Tate to explore how organizations are putting purpose at the center of enterprise communications and employee engagement. This conversation will offer insights into lessons learned, innovative models, creative campaigns and meaningful ways of measuring impact.

In addition, there will be a session on the blurring of the lines between PR, marketing and advertising; and a session where industry publishers discuss current and future trends, new initiatives, editorial guidelines, native advertising, cross-promotions, conferences, how to work better with their editorial and content teams and more of the best ways for associations and organizations to better collaborate and work within the changing landscape of the trade industry.

Marian Salzman, the luncheon keynote speaker, will discuss the future of PR.  She is considered one of the world’s top five trendspotters. She has a communications career that has spanned more than three decades across multiple industries.

Afternoon sessions will detail five fundamentals of SEO; moving to the digital PR mindset for the mid and senior manager; what PR pros can learn from today’s buzziest news outlets; leveraging your leaders into ifluencers on broadcast and social media; how to really evaluate and get an ROI from your social media programs; and, making the business case for PR/PA.

The PR Summit DC will also feature an afternoon keynote address by Pew Research Center on social media use in 2018; plus, a look at demystifying podcasts and an inside look at the next chapter for the 70-year-old iconic agency Ogilvy.

In addition to the educational sessions, PR Summit DC is an opportunity for communicators to network with other professionals facing many of the same issues and concerns.

For the full agenda and to register, click here.

About the Author

Capitol Communicator

Capitol Communicator is a unique online and offline resource for Mid-Atlantic advertising, marketing, public relations, digital and media communications professionals. The e-magazine, e-newsletters and events bring together communications professionals, fostering community and providing important information; news; trends; education; and opportunities for networking, career enhancement, business exchange and showcasing great work. Get more information by clicking on Capitol Communicator above.


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