Capitol Communicator’s PR Summit DC, July 18, at the National Press Club provided attendees with an in-depth overview of the trends impacting communicators and offered insights into the tools and techniques needed to be successful during a period of constant change.  The full-day event covered everything from the on-going division between reporters and public relations professionals to crisis communications, storytelling, SEO, research  podcasts, video and more.

One theme that was repeated, in various forms, was that a “one size” communications campaign will no longer meet the needs of your organization’s audiences, and campaigns must now be developed to address your audience’s specific interests, even if it means creating targeted campaigns to reflect audience segments.

Two other themes that were repeated throughout the summit were the increased focus on data, which helps you determine – and track – your audience’s interests and that communicator’s must become more tech savvy.

One online post about the event stated that the organization’s whole “PR Team is out of the office today. Why? We’re staying on top of our game with a full day of training” at PR Summit DC. Another online comment stated the event was “awesome.”

More than 40 experts spoke at PR Summit DC, which has grown to be the largest annual conference for PR/PA practitioners on the East Coast.