Précis AI releases Précis Public Relations mobile app in Apple App Store
Précis AI released its Précis Public Relations mobile app in the Apple App Store. The app, states a release, “is part of Précis PR desktop AI platform which has users across the U.S. and in fourteen countries. Précis is a pioneer in industry-specific AI infused with deep industry expertise.
“The Précis PR app is the companion to the Précis PR desktop and fully integrates with the platform. Précis is an enterprise subscription platform, but PR practitioners can download and use the app independently and for free.”
“We want to expose our PR colleagues to the power of Précis and the best way to do that is access to the app without charge,” said David Fuscus, CEO of Précis AI, and one of the speakers at the October 9 Mid-Atlantic MarCom Summit and ADWKDC.
“Précis was built for PR by a founding team that’s a combo platter of PR pros and AI engineers,” continued Fuscus. “Précis means crafting high-quality, brand-aligned content anytime, anywhere, without sacrificing speed or quality.”
According to the release: “Security is why Précis has been called “Signal for AI” — the tech uses enterprise-grade security built around a proprietary system of AI DataVaults™ which ensures customer-only access to their data, uploaded documents and AI outputs. Nothing is ever used for training.
“The app is custom built for PR and is trained and infused with deep public relations expertise. Users see this almost immediately through highly relevant suggestive questioning that predicts what PR practitioners might need before they do. For example, if a user asks the AI for a PR issue brief, Précis anticipates what might come next, such as creating key messages or crafting a pitch plan for identifying media outlets and journalists.”
Précis Public Relations was developed in conjunction with the Public Relations Global Network and their worldwide network of 54 PR agencies. The platform’s unique development involved intensive real-world testing across six continents, with PRGN member agencies providing invaluable insights that shaped its capabilities to meet the specific needs of PR professionals.
“PRGN helped shape this platform from day one, bringing insights from PR teams across Europe, Asia and the Americas,” said Gábor Jelinek, PRGN’s Executive Director. “Watching this evolution from desktop to mobile shows how AI can truly serve the global PR community, whether they’re managing a crisis in Tokyo, launching a product in New York City or briefing media in São Paulo.”
