Whether you call them Pluralists, Neo-Digital Natives or the Job Hopping Generation, a new cohort of marketers is emerging and things will never be the same. We invited some of the area’s top millennials to give their thoughts on the future of the industry as their generation reaches maturity.

This week’s Fresh Blood focuses on Matthew Mallen from Mobile Posse, who tells us about his experiences as a young professional working in the continually evolving world of programmatic advertising.

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