Whether you call them Pluralists, Neo-Digital Natives or the Job Hopping Generation, a new cohort of marketers is emerging and things will never be the same. We invited some of the area’s top millennials to give us their thoughts on the future of the industry as their generation reaches maturity.

In this edition of Fresh Blood, we meet Shani Lewis from Ketchum Inc., who relishes the opportunity to augment her flair for creative writing with her role as an account manager. This fluidity reflects a growing industry trend in embracing young professionals who can combine previously siloed positions, giving businesses more flexibility within their teams.

Fresh Blood is produced and sponsored by Three Seas, a collective of creative boutiques with expertise in visual storytelling, creative strategy, sound and music.   Credits:  Production:  Cerebral Lounge;  Sound Design and Mix:  Clean Cuts; Creative Strategy:  The Gigawatt Group; Custom Music:  Noise Distillery.  Three Seas is a Capitol Communicator sponsor.

For more Fresh Blood and other profiles of communicators, visit: Profiles