Press release distribution service Newswire has launched an AI writing assistant and recommendation engine for use by PR professionals, reports Publishers Daily.

The new tool, Almee, continues Publishers Daily, “is designed to help PR pros create press releases and promote engagement.

“Users can answer a short questionnaire, and from that generate a press release.

“Or they can submit a text of a press release that Almee will review and enhance, using a blend of AI technologies to provide data-driven feedback, it adds.

“This combination allows users to compare their work with outputs from industry peers in past press releases, Newswire continues.

“Almee is built on insights from Newswire’s content archives covering 29 industries and its engagement analytics.”

More here.