Print editions of six “iconic” magazines to end
Dotdash Meredith is eliminating the print editions of six of the former Meredith Corp.’s most iconic magazines, states MediaPost, “including InStyle, Entertainment Weekly, Eating Well and People en Espanol, according to a report first published by the Wall Street Journal.
“The Journal said it obtained an internal memo from Dotdash CEO Neil Vogel in which Vogel told employees that the move would eliminate about 200 jobs, which represent less than 5% of Dotdash Meredith’s total staff. The other magazines being shut down are Health and Parents.”
“We have said from the beginning, buying Meredith was about buying brands, not magazines or websites,” Vogel said in the memo. “It is not news to anyone that there has been a pronounced shift in readership and advertising from print to digital, and as a result, for a few important brands, print is no longer serving the brand’s core purpose.”
The move is not a cost-savings measure, Vogel said, and it’s not about synergies or any other jargon. Rather, it’s intended to be an embrace of the inevitable digital future for the affected brands.
More here.
