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Home » PRSA ‘Best in Maryland’ Awards: Best in Show to The Hatcher Group for SAAB Branding, Crosby is Top Award-Winner

PRSA Maryland chapter

PRSA ‘Best in Maryland’ Awards: Best in Show to The Hatcher Group for SAAB Branding, Crosby is Top Award-Winner

by | Dec 10, 2021

The Public Relations Society of America Maryland Chapter bestowed 32 Best in Maryland and Award of Excellence awards in 16 categories, as well as two professional awards, during a virtual gala and awards show held on December 9, 2021.

The Best in Show award was presented to The Hatcher Group for its Student African American Brotherhood work to refresh SAAB’s visual brand and redesign their website. SAAB is dedicated to ensuring men of color have the support needed to excel academically, socially, and professionally while pursuing higher education.

Crosby Marketing Communications, a Capitol Communicator sponsor, won the most awards with five, followed by Montgomery Parks (four) and Maryland Department of Transportation State Highway Administration, Devaney & Associates and BGE, each bringing home three awards.

Entries were reviewed by a panel of judges made up of public relations professionals from PRSA’s Phoenix Chapter and carefully evaluated based on the following criteria: planning/content, creativity/quality, technical excellence and overall results.

This year’s gala, recognizing the Maryland chapter’s 60th anniversary, was emceed by Dr. David Marshall, Ph.D., APR, Professor and Chair, Department of Strategic Communication, Morgan State University and 2021 Maryland chapter president; Jeffrey Davis, APR, three-time Maryland chapter president and head of the J. Davis Public Relations firm in Baltimore; and Dianna Fornaro, M.A, APR, senior communications specialist, Chesapeake Employers’ Insurance Company and the chapter’s accreditation/APR chair.

Following is a list of all awardees:

Professional Awards

  • Lifetime Achievement Award – Anita Brightman, APR, Fellow, PRSA, A. Bright Idea Advertising and PR
  • Rising Star Award, recognizing an up-and-coming professional in public relations – Jamie Abell, A. Bright Idea Advertising and PR

This year’s Best in Maryland Awards Signature sponsor was Chesapeake Employers’ Insurance Company, supporting the chapter along with JukeStrat, Maryland Marketing Partnership, BGE, Fovndry, Maryland Lottery and TheYuCrew. Capitol Communicator served as #BIM21 media sponsor.

 

 

 

Programs

PRO BONO
BEST IN MARYLAND – Boost Bmore, Abel Communications

COVID-19 COMMUNICATIONS
BEST IN MARYLAND – Helping Marylanders Protect Themselves Against COVID-19, University of Maryland School of Medicine Office of Public Affairs & Communications
AWARD OF EXCELLENCE – COVID-19 Employee and Customer Communications and Media Engagement, BGE Communications
AWARD OF EXCELLENCE – Promoting Public Health and Safety During COVID-19, Crosby Marketing Communications

MARKETING
BEST IN MARYLAND – BGE ConnectedRewards, BGE/Honeywell
AWARD OF EXCELLENCE – Fairy Tale COVID Campaign, Baltimore Gas & Electric

INTEGRATED COMMUNICATIONS
BEST IN MARYLAND – Re the We Relationships Initiative, Crosby Marketing Communications
AWARD OF EXCELLENCE – Lead Boldly B2B Campaign, Crosby Marketing Communications

PUBLIC SERVICE (Campaign)
BEST IN MARYLAND – Support More Victories for Veterans PSAs, Crosby Marketing Communications
AWARD OF EXCELLENCE  – The Financial Education Initiative, Maryland Auto Insurance

EVENTS AND OBSERVANCES <7 DAYS
BEST IN MARYLAND – REALTOR® Fest 2020, Greater Capital Area Association of REALTORS (GCAAR)
AWARD OF EXCELLENCE – Financial Education Initiative, Maryland Auto Insurance
AWARD OF EXCELLENCE – THB Bagelry & Deli Columbia Grand Opening, Planit

REPUTATION/BRAND MANAGEMENT
BEST IN MARYLAND – Student African American Brotherhood (SAAB), The Hatcher Group

EVENTS AND OBSERVANCES >7 DAYS
AWARD OF EXCELLENCE – Open Parkways, Montgomery Parks

Tactics

MAGAZINES/NEWSLETTERS-Print
BEST IN MARYLAND – Adventist HealthCare and You Magazine, Adventist HealthCare

CREATIVE TACTICS – Association/Nonprofit/Government
AWARD OF EXCELLENCE – Flooding Maryland with Safety: State of Maryland Hazard Mitigation Plan Update Virtual Room, AECOM

BROCHURES – Digital
BEST IN MARYLAND – Virtual Meeting Toolkit, Chesapeake Employers Insurance Co.

CREATIVE TACTICS – For Profit
AWARD OF EXCELLENCE – COVID-19 Construction Safety Banners, Chesapeake Employers’ Insurance

WEBSITES
BEST IN MARYLAND – MyMOS Mobile App, Crosby Marketing Communications
AWARD OF EXCELLENCE – Montgomery Parks Online Programs, Montgomery Parks

BROCHURES – Digital
AWARD OF EXCELLENCE – Heartstrings Fund Brochure, Devaney & Associates/Baltimore Medical System

ANNUAL REPORTS
BEST IN MARYLAND – The Year in Review, Maryland Department of Transportation State Highway Administration (MDOT SHA)
AWARD OF EXCELLENCE – Making a Masterpiece 2020 Annual Report, Devaney & Associates/Carroll Hospital

VIDEOS
BEST IN MARYLAND – U=U Maryland Testimonial Video, Devaney & Associates/Chase Brexton Health Care/Baltimore City Health Department

EDITORIALS/OP-ED COLUMNS
AWARD OF EXCELLENCE – Private Sector Voice on Challenges of Today, Greater Baltimore Committee

VIDEOS
AWARD OF EXCELLENCE – 2020 Board Installation Promotional Video, Greater Capital Area Association of REALTORS (GCAAR)

PUBLICATIONS
BEST IN MARYLAND – 2021 Scholarly Journals Subscription Catalog, Johns Hopkins University Press

MEDIA RELATIONS – Association/Nonprofit/Government
BEST IN MARYLAND – A Highway to History: MDOT SHA Archaeologists Discover Home of Harriet Tubman’s Father, MDOT SHA

SOCIAL MEDIA – Association/Nonprofit/Government
BEST IN MARYLAND – Highway Workers Nearly Struck and Killed, MDOT SHA

CREATIVE TACTICS – Association/Nonprofit/Government
BEST IN MARYLAND – Trails Less Traveled, Montgomery Parks

MAGAZINES/NEWSLETTERS – Digital
AWARD OF EXCELLENCE – Explore From Home Newsletter, Montgomery Parks

MEDIA RELATIONS – Association/Nonprofit/Government
AWARD OF EXCELLENCE – Tobacco Free Kids Media Relations, The Hatcher Group

The Maryland Chapter of the Public Relations Society of America (PRSA Maryland) was established in 1961 to help public relations and communications professionals stay connected professionally and personally. As part of the nation’s largest and foremost organization of communication professionals, PRSA Maryland offers networking, training, resources, and support to assist members in practicing public relations at the speed of communication. For more information, visit www.prsamd.org.

Photo of 2021 BIM awards ceremony emcees: Dr. David Marshall, left, Dianna Fornaro, M.A, APR, and Jeffrey Davis, APR

About the Author

Capitol Communicator

Capitol Communicator is a unique online and offline resource for Mid-Atlantic advertising, marketing, public relations, digital and media communications professionals. The e-magazine, e-newsletters and events bring together communications professionals, fostering community and providing important information; news; trends; education; and opportunities for networking, career enhancement, business exchange and showcasing great work. Get more information by clicking on Capitol Communicator above.

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