PRSA Richmond announced that Beth Monroe, APR, as this year’s Thomas Jefferson Award winner. The award recognizes the achievement of a seasoned public relations practitioner who has made an ongoing commitment to the advancement of the profession.
According to a release, for over 20 years, she has led public relations at Lewis Ginter Botanical Garden, helping to establish the 50-acre oasis as one of the nation’s top public gardens. She has demonstrated a deep commitment to service – both for the Richmond region and the public relations community. She founded the Richmond Garden Trail – teaming up with 10 Richmond garden attractions, Richmond Region Tourism and Virginia Tourism Corporation to market Richmond as a gardening tourism destination. She welcomed international media and visitors on behalf of the Richmond region as Lewis Ginter took the international stage as a host site for the UCI Road World Championships. Beth was one of the first partners in the Richmond Region Tourism’s OutRVA campaign to attract LGBTQ+ travelers.
Monroe will be honored at the 72nd Virginia Public Relations Awards on Thursday, May 23, at The Historic John Marshall Ballrooms.