Buck Cram joined Quantcast’s D.C., office to focus on political, issue and public affairs partnerships. Prior to joining Quantcast, he worked on the Impact Partnerships team at Brigade and led the political account team at media and digital agency CRAFT. Quantcast processes real-time big data to digital and mobile advertising.
The 2016 election year is expected to be the largest ever for political digital advertising, with digital spend projected to exceed $1B, according to Borrell Associates. Political marketers are turning to digital video and display to reach the increasing numbers of the voting population who aren’t reachable by traditional advertising channels such as television. They are also taking advantage of new capabilities offered by programmatic advertising.