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R2integrated Acquires Digital Agency, Make Me Social

R2integrated Receives Majority Investment from Baird Capital

by | Sep 15, 2016

R2integrated (R2i), an independently operated digital marketing agency based in Baltimore, announced that Baird Capital has made a significant investment for a majority interest in the company. Baird Capital makes private equity, growth equity, and venture capital investments in strategically targeted sectors around the world through offices in Chicago, London, and Shanghai. R2i’s senior management will retain a considerable equity stake in the agency; terms of the transaction were not disclosed. R2i was represented by investment banking firm Petsky Prunier in this transaction.

R2i is a full-service agency with practice groups focused on integrating marketing cloud technology with brand expression and demand generation for a nationwide client base of mid-market and enterprise level brands. The agency was awarded Adobe Marketing Cloud Mid-Market Partner of the Year for its more than 400% year-over-year growth in its Adobe practice and has consistently produced award-winning work as recognized by Communicator Awards, W3s, Webby Awards and Addys.

According to a release, “Baird Capital was attracted to R2i’s consistent revenue and market growth rates as well as its ability to serve a fragmented market with deep expertise across key pillars of marketing. The investment will provide R2i with outside capital to support its strategic direction and growth plans. Tom Costello, Principal at Baird Capital, commented, “We believe there is significant opportunity for an agency of R2i’s size to lead the mid-market with its technology expertise and ability to build and run multi-channel customer experiences. Our investment is intended to scale and fuel their growth more quickly, both organically and through acquisitions.”

“R2i’s growth plans will center on expansion within specific geographic markets, industry verticals, and across its marketing cloud center of excellence which is inclusive of strategic partner channels like Adobe, Sitecore, and Acquia Drupal. “We’ve seen growing investments among mid-market CMOs in digital transformation and in order to get that right, and show ROI on that investment, they need partners who can help them build out a mature marketing cloud solution and run connected customer experiences. Baird Capital understands this is our mission. Their investment will support our continued growth in this space,” said R2i CEO Matt Goddard.

Matt Goddard will continue to serve as CEO of R2i; Tom Beck runs the agency’s Demand Generation Practice Group and David Taub runs the agency’s Marketing Cloud Practice Group. Owen Sullivan from Baird Capital will serve as Chairman of the Board.”

For more on R2i, visit R2integrated.com.

About the Author

Capitol Communicator

Capitol Communicator is a unique online and offline resource for Mid-Atlantic advertising, marketing, public relations, digital and media communications professionals. The e-magazine, e-newsletters and events bring together communications professionals, fostering community and providing important information; news; trends; education; and opportunities for networking, career enhancement, business exchange and showcasing great work. Visit www.capitolcommunicator.com to learn more.

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