Bethesda, MD-based production company RaffertyWeiss Media produced and edited a 30-second TV spot titled “Essential” with August, Lang & Husak for the Washington Area New Automobile Dealers Association. Chuck Husak of August, Lang & Husak served as creative director and writer; Brie Bickmore was editor and Patrick Rafferty served as producer for RaffertyWeiss Media.
The spot is currently airing in the Washington, D.C., market to remind viewers that cars are essential for people who work at hospitals, in grocery stores and pharmacies, police and fire departments and, of course, “for you and your family.” And new car dealers in the Washington area, while following all safety precautions, are remaining open to service cars during the COVID-19 pandemic.
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