Response Labs has announced the hiring of Leigh Jacobs to lead its digital and programmatic advertising media division as Media Director. Adding specialists to grow their CRM and loyalty-focused digital marketing solutions represents a key move for the growing agency.

“We have always been a company that pulls together all of the relevant channels in digital to support our clients’ needs in CRM and loyalty marketing,” said Dan Dawes, Co-Founder and CEO of Response Labs. “However, investing in talented leadership for this division focused exclusively on innovative media solutions is exciting. And having a rising star like Leigh exponentially increases our ability to deliver incredible results for our clients.”

With nearly a decade of digital marketing leadership under her belt, Leigh joins the Response Labs team following her role as Communications Strategy Associate Director at Generator Media + Analytics of New York City. Leigh led the media strategy and activation of fully integrated campaigns across digital and traditional channels, and specialized in CPG and higher education accounts. Leigh’s passion for digital media is surpassed only by her love of quality time spent out of the office with her family and beloved dog, Cooper—making her an excellent fit with the Response Labs team.

“This is an exciting step forward in my career,” said Leigh. “Response Labs is committed to being a leader of digital media for CRM and loyalty marketing, and their commitment and trust in me to lead that initiative has been amazing.”

Response Labs’s Media Division is built around the innovative solutions driving the industry today—specifically data-driven strategies coupled with programmatic advertising. Interwoven with traditional digital media planning, paid search, and the robust capabilities of Salesforce Marketing Cloud, the media division greatly improves the Response Labs suite of omnichannel offerings for clients.

Response Labs, a Capitol Communicator sponsor, is the digital CRM & loyalty marketing agency. The team is made up of dedicated problem-solvers passionate about digital marketing, nerds for data analytics, and leaders of industry innovation. They’re also animal lovers and adventure seekers, proud parents and grill-masters, avid runners and devoted volunteers, anglers and musicians. Response Labs believes the opportunity to foster deep relationships with customers is everywhere—at every touchpoint both on and offline. It is that belief that fuels the team to Make Every Message Matter.

Clients include the North American grocery brands of Ahold Delhaize—Food Lion, Giant Food, GIANT, Martin’s, Hannaford, and Stop & Shop; Bloomin’ Brands restaurants Outback Steakhouse, Carrabba’s Italian Grill, and Bonefish Grill; HMR Weight Management Solutions; Hughes Network Systems; and the American Iron and Steel Industry. Response Labs has offices in Baltimore and Seattle.

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