“While Response Labs continues to grow by hiring amazing talent,
we believe in recognizing the leadership of people who have had a hand
in our success. I’m excited to collaborate with Stephen York, Toni
Weaver and Christopher Kayser in their new roles.”
ANDY LOCKE, PARTNER, AND DIRECTOR OF STRATEGY AND DATA
Response Labs, the Baltimore-based digital CRM and loyalty marketing agency, announced three key promotions that create depth in its Digital Technology and Account Services teams. Stephen York, Toni Weaver and Christopher Kayser each take on elevated roles within the company.
Stephen York, Director of Marketing Technology
“Stephen not only architects rich marketing solutions, but he also has an
uncanny knack for explaining highly technical concepts in a simple way that
even non-technical team members can follow,” applauded co-founder and
Chief Technology Office Brian E. Langston. “Sharing his expertise and skill in
facilitating group learning has made our team exponentially better.”
In his new role as Director of Marketing Technology, York, left in photo, oversees the Production Team that handles the development and implementation of CRM and loyalty campaigns. This includes integrating a wide range of leading-edge and legacy MarCom technology stacks. The Director of Marketing Technology is critical to Response Lab’s ability to serve our clients’ data-driven digital marketing needs and challenges.
York is a multi-level contributor, doing day-to-day production work, mentoring team members and helping lead the company. His combination of hands-on technical knowledge, industry experience, and team leadership skills make him the ideal person for the job. He ensures that Response Labs is operating at the forefront of the marketing advertising industry.
Toni Weaver, Associate Account Director
Weaver’s new role as Associate Account Director is a fitting upgrade to her position on the Account Service team—her leadership has been evident from day one at Response Labs. In this new role, she will continue to use her integrated marketing skill set to grow Response Labs clients’ businesses through her deep understanding of CRM, Digital Media and Data. Plus, Weaver, center in photo, will use her expert business acumen to mentor and guide her own team, providing consistent, best-in-class client service.
“Toni instantly cemented herself as a wonderful asset to our team. She is
impeccably organized and thorough in the way she cares for clients and their
projects,” said Jen Aldinger, Partner and Director of Client Service. “Toni’s strategic mind, nose
for good creative, and detail-oriented eye for execution take the teams’ output to a higher level. She truly delivers
on brand and revenue-driving results for her clients, earning our clients’ and our team’s trust.”
Christopher Kayser – Senior Solutions Architect
Now Senior Solutions Architect, Kayser, right in photo, is responsible for the execution of enterprise-level CRM and loyalty marketing initiatives. He is a Salesforce Marketing Cloud subject matter expert (SME). Working with clients and partners, he implements consistent, reliable, best-in-class customer journeys and marketing campaigns.
With a keen mind for data-driven marketing solutions, his technical and business sensibilities have given rise to Kayser’s role at Response Labs. Elevating him to this senior position made logical sense for his career progression. More so, he earned it.
Brian E. Langston confirmed, “Christopher has become the guardian of some important clients’ programs. With his expertise, we’ve solved considerable client challenges and implemented some innovative SFMC solutions to move their business goals forward. Plus, he’s a great team member, always willing to pitch in.”
Response Labs states these promotions are a result of “both the individual contributions and our entire team working in unison. We celebrate success and achievements together. If you’re into that kind of thing, we’re looking for smart, fun and passionate people to join our crew.” Check out Response Labs openings here: https://www.responselabs.com/about/#careers
About Response Labs:
Response Labs, a Capitol Communicator sponsor, is “a small but mighty team of innovative digital marketing professionals. Driven by data, analytics and technology, we’re certifiable nerds for customer relationship management (CRM) and loyalty programs. We love helping brands create meaningful connections with their customers. Our driving purpose: Make Every Message Matter™.”