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World Cup influenced “Rewind” ad by Elevation
Elevation Ltd. created this soccer-themed TV ad called Rewind for CMS Healthcare.gov (CuidadoDeSalud.gov in Spanish). The ad tells the story of a young man who gets injured playing “futbol” and doesn’t have health insurance. Through a “rewind” effect we find out what could have happened if he was insured before. The ad is running during the World Cup on the airwaves (both in English and Spanish) all across the U.S.!
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