Three years after breathing new life into the business with a name change and rebrand, one of Richmond’s longer running ad agencies is calling an end to a 35-year run, reports Richmond BizSense.
According to Richmond BizSense, “Yebo, formerly Barber Martin Agency, is closing at the end of this month. The company, founded in 1988 by Bob Barber and Bill Martin, made the announcement over the weekend on its social media channels. Its last day of business will be June 30.
“Current owner and CEO Robyn Zacharias, who has led the agency since 2006, said the decision to close follows a combination of COVID-driven client losses, budget cuts among current clients and a reluctance from prospective clients to pull the trigger on campaigns in light of the economy.”
“We’ve had a really good run (and) we’ve had a lot of great impact, a lot of great clients and impacted a lot of employees and their lives. But the business is challenging,” she said. “It’s a challenging time, and we thought it would be time at this point to go out on top and make that decision sooner rather than later.”