Doctors see a 30 percent increase in requests for vasectomies around March Madness, reports Muse by Clio, which added that it’s a time when “many guys time the procedure to the NCAA tournament—figuring what better time to lie down and recuperate?
“Now, Buffalo Wild Wings is capitalizing on that trend in amusing fashion, minus the lying down part. The chicken-wing restaurant chain has created the Jewel Stool, a special barstool for guys who’ve just gotten snipped—featuring a cooling apparatus for one’s junk along with a chilled cup holder and a “beer me” light to summon the wait staff for another cold one. Because you just need some TLC right now.”
“The stunt was dreamed up by The Martin Agency, which won the BWW ad account late last year.”
Check out the Jewel Stool video in the story about this campaign. It features a cameo by Martin creative director Neel Williams as the fake doctor.
ndp in Richmond was selected to create an integrated marketing campaign for Menuhin 2020, an 11-day competition that includes 44 of the world’s best violinists, under the age of 22, competing on the international stage in Richmond. The campaign was designed to capture the essence, values and energy of the international competition.
According to the agency, “the initial launch deliverable is a logo that sets the tone for the rest of the campaign with a fresh look and feel for brand materials and advertising associated with the event.
“The inspiration behind the attached logo is a juxtaposition of the refinement of Menuhin and the vibrant spirit of the Richmond community. The humanity and emotion shines through in the painterly, gestural nature of the logo – the violin shape created by the loose “2020.” The mark is distinctive, timeless and fully embodies the festival-style energy being captured by the competition in Richmond in 2020.”