Home » Richmond Agency Updates: Spurrier Group and Elevation

Richmond Agency Updates: Spurrier Group and Elevation

by | Aug 19, 2019

Wunderman Thompson Atlanta and Richmond-based Spurrier Group have been selected as the agencies of record for a three-year contract with the North Carolina Education Lottery. Wunderman Thompson will lead the Creative, Advertising and Marketing Communications Services, with Spurrier Group managing the Media Planning and Buying Services.

Wunderman Thompson Atlanta, a WPP company, led the pitch along with Spurrier Group, Wunderman Thompson (Chicago), Wunderman Thompson Data Management (Dallas) and Burson, Cohn & Wolfe (Atlanta). The partnership will have new work launching in September 2019.

“As with all sales organizations, advertising plays a crucial role in success, especially with the challenge of bringing new games and promotions to the marketplace each month,” said Mark Michalko, executive director of the Education Lottery. “The lottery believes it has found a partnership with Wunderman Thompson and the Spurrier Group that will ensure our ability to continue growing support for education in North Carolina. We’re excited about the creative talent and media expertise our new partners bring to our mission.”

The mission of the North Carolina Education Lottery is to raise revenue to maximize contributions to education for the State of North Carolina through the sale of lottery tickets/ products. This is accomplished by providing entertaining games through a dynamic business enterprise built upon honesty, integrity, innovation and teamwork. Since its inception in March 2006, the Education Lottery has contributed more than $6.24 billion to education. It has grown fiscal year sales to more than $2.6 billion, raising more than $670 million a year for education. Those results make the Education Lottery one of the most successful sales and marketing organizations in the State. The Education Lottery has become an integral part of the state’s culture in terms of the entertainment it provides, its support of the state’s retail economy, and its contributions and support of the education community.

“The team at Spurrier Group is ecstatic about the opportunity to work with the North Carolina Education Lottery! We have decades of experience in the category and are anxious to put our performance media approach into play for the wonderful team at the NCEL” said Donna Spurrier, Founder and CEO.


Elevation has been elected to membership in the American Association of Advertising Agencies, known as the 4A’s, the prominent national trade association more than a century old.

The 4A’s community is made up of over 600 agencies that adhere to the highest standards of stability, ethics, service and respect. Every 4A’s member has agreed to act in accordance to a Code of Conduct, upholding industry standards and best practices.

“4A’s represents the best of the industry, with agencies who lead the way in creativity, strategic thinking, and advertising effectiveness year after year,” said Elevation founder and executive creative director Aaron Dotson. “Being elected to this organization is an honor, providing us with cutting-edge research and resources of benefit to our clients, along with corroborating the high standards at which our firm operates every day.”


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Capitol Communicator

Capitol Communicator is a unique online and offline resource for Mid-Atlantic advertising, marketing, public relations, digital and media communications professionals. The e-magazine, e-newsletters and events bring together communications professionals, fostering community and providing important information; news; trends; education; and opportunities for networking, career enhancement, business exchange and showcasing great work. Visit www.capitolcommunicator.com to learn more.


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