Home » Richmond Marketing CEO Donna Spurrier Launches Anti-Fog Eyewear Line

Capitol Communicator reports that Richmond Marketing CEO Donna Spurrier has Launched an Anti-Fog Eyewear Line called Clearspecs.

Richmond Marketing CEO Donna Spurrier Launches Anti-Fog Eyewear Line

by | Mar 31, 2021

Donna Spurrier didn’t have mask-wearing in mind when she set out to solve the problem of her glasses fogging up, reports Richmond BizSense.

The Richmond BizSense post adds that while the practice of wearing facemasks to fend off the pandemic “fueled a rise in steamed spectacles, it was an incident in the shower of a D.C. hotel room that prompted the CEO of Richmond marketing firm Spurrier Group to create a line of anti-fog eyewear.

“Now, with 2020 hindsight, the venture appears tailor-made for the times.

“Called Showerspecs, the line of fog-resistant glasses hit the market earlier this year, following three years of research and development that ended up coinciding with the pandemic.

“Finding that the glasses also fended off facemasks’ foggy effects, Spurrier developed a second line of more fashionable, everyday readers called Clearspecs, which likewise launched in recent weeks.

“Clearspecs can be customized in various styles.”

“It’s really a niche product, but then along comes COVID, and everybody’s in masks,” said Spurrier, shown in photo, who owns the patent on the eyewear coating she developed with Spark Product Development, a product design and development firm based in Henrico.

“We realized after we designed them that there are so many things that people do all the time where their glasses fog up. This goes way beyond COVID,” she said. “We started to look at healthcare workers, construction workers, nail technicians, food prep. These people wear masks all the time, so this is a solution to an ongoing issue.”

More here.

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Capitol Communicator

Capitol Communicator is a unique online and offline resource for Mid-Atlantic advertising, marketing, public relations, digital and media communications professionals. The e-magazine, e-newsletters and events bring together communications professionals, fostering community and providing important information; news; trends; education; and opportunities for networking, career enhancement, business exchange and showcasing great work. Visit www.capitolcommunicator.com to learn more.


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