Richmond Round-Up

Richmond BizSense provides its readers with updates on that area’s communications community.  Their October 25th round-up included the following:

AuthX worked with United Network for Organ Sharing (UNOS) to create an awareness video on Facebook that went viral with more than 7.5 million organic views and 133,000 shares a week after it was posted. The agency consulted on the script with Australian-based filmmaker Damien Toogood and led the effort with UNOS and Publicis North America to create a clip designed to stand out in Facebook feeds. Several versions of the video were also launched via Facebook video ads to reach a wider audience.

Smuzi, a marketing and design firm based in Brazil,announced it is opening a U.S. office in Richmond. The firm focuses on web design, graphic design, branding, video production, animation and social media management.

The Brandcenter held an inaugural alumni summit as part of its ongoing recognition of its 20th anniversary. Alums from nearly all of its graduating classes participated in the three-day summit, which brought graduates and students together for professional development and networking opportunities.  Brandcenter students Yanci Wu and Limah Taeb were among five recipients of this year’s Helen Lansdowne Resor Scholarship, awarded by New York-based agency J. Walter Thompson to recognize female creative leaders. Originally from China, Wu, who earlier this year won a Future Lions award at the Cannes Lions International Festival for Creativity, was recognized in the Asia Pacific category. Taeb, a first-generation Afghan-Muslim-American, was recognized in the North America category.