Home » Richmond TV’s ‘Together’ Campaign Reaches Eastern Europe

Capitol Communicator reports that four TV stations in Richmond, Va, joined in a promotional campaign that was copied by a country in Eastern Europe.

Richmond TV’s ‘Together’ Campaign Reaches Eastern Europe

by | May 14, 2020

When four news-producing TV stations in Richmond, Va., joined together in a promotional campaign pledging solidarity to the people of their city during the coronavirus crisis, little did they know that they would end up influencing “journalism on the other side of the globe,” reports TVNewsCheck.

According to TVNewsCheck post: When Erik Candiani, the marketing director for Gray’s WWBT, Richmond’s NBC affiliate, posted news about the launch of a new promotional campaign on Facebook a few weeks ago, he had no idea it would quickly begin a chain of events that would ripple half way around the world.

“WWBT is one of the four stations in Richmond (DMA 54) — along with Scripps’ WTVR (CBS), Nexstar’s WRIC (ABC) and Sinclair’s WRLH (Fox) — that collaborated for the “Together” campaign, the subject of a Market Share column earlier this month.

“It’s remarkable that four stations in the same market would put aside their competitive differences and sit down together to create a promotional campaign pledging solidarity to the people of Richmond during this coronavirus crisis.

“It’s also remarkable that the campaign would feature the frontline news anchors from each station in every promo airing on all the stations — with different owners, different network affiliations, different brands with different marketing strategies, all with the same message: That no matter which station you watch, we’re all in this together, because we all live in the same community, we all have the same goal, we want you and your families to be safe.

“And as remarkable as that story is, since then, an even more incredible development has taken it around the world to Georgia — not the U.S. state, but the country bordering Russia and Turkey, a country at the crossroads of Eastern Europe and Western Asia, a country in the Caucasus region of Eurasia.”

Below is the version of the campaign as seen by viewers in Georgia.


More here.

About the Author

Capitol Communicator

Capitol Communicator is a unique online and offline resource for Mid-Atlantic advertising, marketing, public relations, digital and media communications professionals. The e-magazine, e-newsletters and events bring together communications professionals, fostering community and providing important information; news; trends; education; and opportunities for networking, career enhancement, business exchange and showcasing great work. Visit www.capitolcommunicator.com to learn more.


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